Giant Robot Store and GR2 News

Forget what you think you know about Pabst Blue Ribbon and the oh-so-ironic hipster cachet the brand has acquired in the last five or ten years. Right now, believe it or not, PBR is the fanciest and priciest American brew you can buy in China. And remember Buick, maker of those dependable but less-than-glamorous suburban mom-mobiles you were embarrassed to be seen getting out of at school or the rock concert? Like PBR, it is also a luxury, prestige brand in China, considered a true status symbol for the wealthy and upwardly mobile. In Cambodia, Kentucky Fried Chicken is considered a destination restaurant, where members of that country’s small but growing upper-middle class go to be seen and partake of pricey meals which can cost 10 times what the average Cambodian makes doing a day’s work. In Thailand, the delicious but basically down-scale Krispy Kreme donut brand has established itself in Bangkok’s Rodeo Drive-like Siam Paragon shopping mall, rubbing retail elbows with a Marc Jacobs store and a Ferrari dealership. These are just a few examples of how American companies with struggling or unpopular brands are taking those brands to Asia and reinventing them to appeal to a generation of Asian consumers who know greater mobility and wealth than their parents. It makes sense, if you think about it, even though to us the idea of paying 46 bucks for a bottle of PBR (that’s what the fancy Pabst Blue Ribbon 1844 brand costs) seems pretty ridiculous. Still, you have to admire the brands that are finding prestige and new life among Asia’s young and wealthy. And, like us, you’re probably wondering what a $46 bottle of any kind of beer tastes like. (Foreign Policy – Upscale Asians Like Downscale Brands)
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This story is…horrible. It was difficult to believe at first, so the event as it is about to be described has been verified as well as thorough research on the internet can provide. Just over two weeks ago at a still-unknown location in Northwestern China, a mother brown bear held on a farm where bear bile is harvested for medicinal purposes broke free of her cage and killed her cub before killing herself. Specifically, the mother bear somehow managed to escape then sought out her cub and smothered it to death before running head first into a wall and killing herself instantly due to massive head trauma. To put this in context, a brief explanation of why and how these bears were held captive is in order. In China, bile from the gall bladders of indigenous brown bears is still considered by some to be a powerful elixir in traditional Chinese medicine (TCM). In humans, bear bile is used to treat chronic liver illnesses, high fevers and eye problems, among other things. Giant Robot’s research into the medicinal use of bear bile reveals that the substance is falling out of favor, even within the TCM establishment, because the health benefits of  bile are increasingly difficult to substantiate, cheaper and more effective synthetic treatments are available, and the way in which it is harvested is cruel.

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Bruce Willis sees the thousand screens and sees dollar signs. It’s obvious that a billion people want to watch movies and many of the huge middle class will see them in a theater. His film called Looper is a joint production that includes Chinese backing. This is getting to be old news and obvious, yet it’s still developing. Perhaps the idea is to join the brigade of being in theaters before it gets bootlegged! (Bloomberg – Bruce Willis)
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At first it was almost innocent, but after getting their views up and getting popular online, the NMA news is just ridiculous. Great job on getting stuff done so fast, but pandas, lucha libre and more? Stupider. It’s less fun seeing the insane fiction, than seeing something that somewhat resembles the actual events. Still to something more real, please.           [youtube]A5o6z1fXwRw[/youtube]
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