Giant Robot Store and GR2 News

2. Big mistakes. Be ready for this to happen. Recently, we spelled Kilgallen wrong on the front cover. We could have left it that way, but in the end, that would have been a downer. I’d have a hard time sleeping, knowing that we could have fixed it but didn’t. The result was spending a ton of money to take the magazine back to the shop to print it. Imagine, the cover was on the mag, the pages were printed, and it was done. The job went back to the print shop. Copies did get out, but knowing that we fixed what we could was worth the high costs. A lot of people in the industry told that no publisher would do this, the cost was too high, and it wouldn’t be worth it. But that’s where we differ. I’d like to think it means something to do the right thing, and the chance to fix a Big Mistake doesn’t come often, so we took it. Too bad there’s no insurance for this like for cars and homes, etc. Something crappy will happen, and you’re going to need to be ready for this. It’ll take time, money, and effort to fix whatever it is that goes wrong.
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Here he is, the record holder for the 100 meter dash. Justin Gatlin. He’s nearly in Barry McGee pose. I always thought Ben Johnson’s 9.79 was fast because he was roided out. Now, dudes are breaking that record without drugs. So what does all this mean? Humans will hit 73 homers without steroids? Or steroids don’t matter? Either way, the fastest man in the world gets credits from me.
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Giant Robot 42 is at the print shop. It actually amazes how much better we are at making a magazine. I’m going to start a series of tips on publishing a magazine. I’m not sure if you can apply this to other facets of whatever you do, but with an open mind, maybe it will. I’ll try to write one a day if I can, and I’ll give you some examples too. These won’t be in any order, since any tip is a good one as long as you use it. 1. Small mistakes. People feel giddy when they find one in the mag. They see a misspellled word and jump for joy. They show their friends, they read it 10 times aloud, and it becomes a conversation piece, but people forget them quickly, or do they? Wayne Lo, a friend in prison has a lot of time. With each issue comes a letter. He points out the good parts in the mag, maybe some stuff he doesn’t agree with, but always makes a huge stink about a mispelling, a wrong jump page number, or a mislabeled photo. He’ll always say something like, I should get a job there, you need new copy editors, etc. It’s a compliment that he cares enough to write about every mistake he finds. I look forward to his letters and his $24 a year for his subscription. Just because you killed people doesn’t mean you get the magazine for free, but you do have the right to crack back at us for anything. We seldom get letters pointing out a small mistake these days except from Wayne. It’s not one of those situations where we blow it off with a laugh, we do try and prevent them from happening, but we do get over it. If you find one, feel free to email me at eric@giantrobot.com Imagine, GR is 1 magazine. There might be 20 articles / features / sections. There’s probably 40,000-50,000 words in GR. A mistake will get through and those are for Wayne to find.
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I write music reviews. Once in a while they get quoted in an article. That’s usually an honor, but I guess I sort of destroyed this one. Read about the analog girl.
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