Giant Robot Store and GR2 News
From “Kiddy Table to the Adult Table”, Asian Americans have spending power. The segment features Julia Huang who mentions Asian Americans are segmented. Yes “we” are and that means needing many different campaigns for each group, which then means companies need to spend more to figure out how to reach all of Asian America. The Asian American market has been looked at for about a decade as being heavily important as compared to the size of the population due to the spending power. The move also looks like it’s a tiny step from in-language work to the general market. With a thousand TV stations in English with just a few which are Asian language based, it’s obvious where the marketing money must go. The link includes a video segment about it for the BBC! (BBC – AA)
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